Midterm Reflection: Health Literacy Essay

When listening or reading to the news, it is hard to avoid a topic on the health care crisis. It seems that everyone has an opinion on what needs to be fixed, but there is one underlying factor in the system that could be a key player in the delivery of health care for the future. Health literacy has become an issue that is affecting every part of the system, and could be a path leading to improvements in the system (Nutbeam, 2000). After watching the health literacy video exposing various Americans with low health literacy, I was completely shocked. I had heard of health literacy before, but seeing this video was really eye-opening as to the extent that people cannot communicate with health care providers. I knew right away that this was a topic that I wanted to explore. When learning about health literacy, I found it important to note the similarities and differences in health literacy and literacy. Literacy can be defined as one’s ability to read, write, or understand written and spoken language in his or her native language. Health literacy is different to literacy, as it is one’s ability to understand the terms of health and apply that knowledge within the scope of health care (Mayer and Villaire, 2007). However, literacy plays an undeniable role in health literacy, in that those that are illiterate will have an even harder time when trying to understand health terms. While watching the movie about health literacy in class, I could not help but be disturbed when watching adults that had the literacy levels of middle school children (Kalmbach, 2003). It made me wonder how many people are illiterate in the country, and how this is playing a role in health care. The National Assessment of Adult Literacy (NAAL) offers extensive information on past studies done on adults for literacy. A study conducted in 2003 showed that thirty million adults (about fourteen percent) had literacy levels below basic, which includes simple, minimal skills. In addition, sixty-three million, or twenty-nine percent of adults, had a literacy level of â€Å"basic,† which means that simple, everyday skills are met, but nothing beyond that. Knowing this, it is clear that there is a problem in America with literacy in adults. With adults that cannot meet even intermediate literacy skills, that means that over 100 million adults are health illiterate because people that are illiterate tend to also be health illiterate (â€Å"National Assessment,† 2003). Some of these adults may have health care plans, and their lack of literacy may be preventing them from understanding those plans and understanding the services with which they are provided through those plans. Because there is correlation with literacy and socio-economic class, I believe that there needs to be more emphasis put on educating those that have not been properly educated (Mayer and Villaire, 2007). Healthy People 2020 has a great system for approaching this goal in terms of health literacy, but more promotion of this movement is critical (â€Å"Educational and Community-Based,† 2011). In the movie, Mr. Brown reads at the fourth-grade level. Due to this low literacy level, he says that he does not like going to the doctor because of the amount of paperwork he needs to fill out. Even being someone that can read at a proficient level, I can agree with Mr. Brown that filling out paperwork at a doctor’s office can be stressful. There are many abbreviations and words that relate to health care that I simply do not know. However, because of my literacy level, I am able to overcome some of these problems and figure out what the form is asking. It concerns me that people of a low literacy level such as Mr. Brown’s would not be able to do this problem-solving successfully (Kalmbach, 2003). There is no doubt that this can lead to medical miscommunications between the patient and the doctor in regards to billing, medical background information, and future diagnoses and prescriptions. These miscommunications can be costly for insurers, those paying out-of-pocket, and the physicians (Mayer and Villaire, 2007). As a college student, I still have much to learn about living independently without the help of my parents. After learning about health literacy, I feel that I need to educate myself and become more health literate. Because I am a biology major, and I am interested in science, I do try to communicate well and fully understand what my doctor is telling me, but I do not always ask all of the questions needed to improve my health literacy. For example, when I am prescribed a medication, I normally take it without knowing why I am taking that specific dosage, what it will do for me, what side-effects it may cause, etc. Those are questions that I, and others that go to a physician, should be asking. College students are in the years where they prepare for living on our own. Part of that preparation should be becoming more health literate in order to make the best decisions regarding health care options in the present and future. In a study of college students, 21. 7% of the students could not appropriately take a medication four times throughout one day, and 41. 4% would not figure out financing for primary care when taking family size and income into consideration. Since these are issues that may be in the near future for college students, this implies that something needs to be done to better educate students. Melinda Ickes and Randall Cottrell (2010) say that a possible solution to improving health literacy would be to offer consumer health courses. I believe that this could be an option, but there needs to be a great incentive, or it must be mandatory for students to take these courses; with the combination of a busy course load and students simply not knowing their health literacy levels, many students may not enroll. One growing issue with health literacy that I find extremely interesting is the effect that the Internet has played in health care over the past couple decades (Ickes and Cottrell, 2010). As more information about health care is available on the Internet, many people find it more convenient to self-diagnose themselves instead of making the trip to the doctor. I know that when I have a health problem, one of the first things that I do is look it up on a website such as WebMD. While some people, like myself, know that this is not sufficient information, others that are not as health literate may not understand that the most reliable source is a face-to-face interaction with a physician. When a doctor visit becomes necessary, doctors may then have the task of re-teaching the medical information if a person relied heavily on the wrong information from the Internet. This is not just a problem locally or nationally. The Internet is worldwide, so this problem of becoming Internet-dependent for health care may be affecting global health literacy and therefore the quality of global health care. Though those that do not have access to health insurance and cannot see a physician may find this to be easy access at the fingertips, proper health literacy is needed to interpret the information in a way that is safe (Lancellotti-Young and Suk, n. d. ). Because I want to be a genetic counselor, health literacy will definitely play a major role in my future practice. Genetic counselors are responsible for doing genetic tests, interpreting those tests, and communicating results with patients effectively. Having a good understanding of the health literacy of my patients will be critical when advising them to make safe decisions for their health and the health of their future children. Especially in regard to sex education and prevention, health literacy is a problem that needs to be addressed in a major way. With more understanding of the benefits and results of genetic testing and prenatal care, patients may be able to make adjustments related to health and financing health care (â€Å"Health Literacy,† 2010). In my practice, I would highly value health literacy and make an effort to incorporate health literacy education into my practice as much as possible. Health literacy is a growing topic in health care, as it should be. Someone that can effectively communicate with a physician well may be saving time and money for themselves, the physician, and the insurance provider. However, many adults that are responsible for their own health care are not health-literate on a proficient level. While current news has put emphasis on many aspects of health care such as financing and access, health literacy should be emphasized more, especially because it could potentially benefit those financing and access issues (Nutbeam 2000). Watching the health literacy video gave me a perspective on health care that I did not have before. Not only did I begin to learn of this issue on a national level, but I realized that I need to educate myself so that I can become more health literate to be a better contributor to the health care system. Health literacy follows each person that interacts with the health care system, whether he or she is a receiver or provider of that care. Resources Educational and Community-Based Programs. (2011). Retrieved from http://www. healthypeople. gov/2020/topicsobjectives2020/overview. aspx? topicid=11 Health Literacy. (2010). Genetic Counseling Cultural Competence Toolkit. Retrieved October 27, 2011, from http://www. geneticcounselingtoolkit. com/cases/resources_referral/rrf7. htm Ickes, M. J. , & Cottrell, R. (2010). Health literacy in college students. Journal of American College Health, 58(5), 491-498. Kalmbach, Lewis (Producer). (2003). Health Literacy Video [Motion Picture]. United States: Kalmbach Advertising. Lancellotti-Young, C. , & Suk, D. (n. d. ). Online access to health information: The Internet’s impact on the patient-physician relationship. Internet and Social Change. Retrieved October 27, 2011, from.

Managerial Ethics

â€Å"Ethics is the code of moral values and principles that governs the behaviors of a person with respect to what is right or wrong (Burke)†. Ethics sets standards on what is good or bad in a person's behavior or decisions making. In addition it deals with internal values that are a part of the company's culture and their employees. An ethical issue is found in a case that the actions of a person or an organization may harm others. â€Å"Managerial ethics help to guide decision making and the organization of internal and external behavior. Ethical problems usually arise from a conflict between an individual or group and the company, division or department as a whole. Companies have created a set of values and standards that are recognized by managers and consistently referenced during the work day have created an ethical platform that can operate managers and make decisions. Training managers on the specifics of managerial ethics by role play, case study and group discussion has paved the way for ethical behaveor. † (Burke) Managers in most organizations seek to encourage ethical practices to gain whatever commercial advantage there may be in having potential consumers and employees regard the company as ethical, also to ensure ethical behavior in the company. Distributing, creating, and continually improving a company's code of ethics is a one-step manager can take to create an ethical workplace. Another step managers can take is to provide the work force with appropriate training. Many companies implement training programs designed at encouraging ethical practices within their organizations. (Marion, 2001) Managerial ethics are a set of standards that dictate the behavior of active manager within the workplace. It helps to guide decision making and organize the future path of the organization. People need to increase their awareness about ethics. Therefore, this paper will illustrate the history and the importance of ethics in the workplace environment. It will also provide good example of ethical and unethical behaviors in the place of work. History of ethics: The history of ‘’business ethics ‘’ has a lot of definition and it depends on how people define it. The history of ethics was known in 1970s and it was known in japan and Europe in 1980s. Business ethics is different in each country, for example the business ethics in China is way different from the business ethics in the United Kingdom. The history of business ethics will have three standards because it used in at least three different stands. First stand of the history is ‘‘the term ‘’ business ethics ‘’ came into common use in the 1970 in United State. ’’ (George, 1998). It was found in the academy, business meetings, and academic writing, research and teaching. Second stand of the history is when business ethics becomes more general usage in media and public discourse, and then they had to call it ‘’ethics in business. ’’ And it is the most widespread stand in general public, news reporters and many business companies use this term. Another stand of the history is when the history is broader; it goes back to the principal of business and taken in a broad sense, for example; commercial exchanges and later meaning economic system. Movement within business or movement to building ethics into structure in a form of ethics code, ethics training is the third stand of the history of ethics. Moreover, the meaning of business ethics is different from each country. According to Richard T. De George ‘’ Corporate social responsibility (CSR) has become something that corporations can no longer ignore and still maintain a positive public image. ’’. It plays in most of European countries, where the government has a huge role than United States, for example, a lot of labor force that were managed in United states were legislated in United Kingdom. Also, Agreeing to Richard T. De George,† CSR is a somewhat nebulous concept and it is often adopted by companies in response to external criticism, without any overarching framework or set of values‘’. Ethics of CSR is recognized in all cases by ethical norms not by the demand of interest groups. The globalization of business ethics has been in the worldwide of all the three stand of business ethics. The globalization of business ethics is still in tis incapability. They have a little attention of global issue; lobal warming is an example of attention they have. TOYOTA ethics in Japan’s 1)Leave employee exhausted. 2)They think the more working hour daily will give more productivity and quality to the product. 3)Work late at night without break time. 4)No meals available in the company. Toyota in japan have a strict rules of ethics that employee must do it if they joins the Company. However, Toyota ethics in other countries is different from japan due to the change in culture, environment and what people believe in. Religion perspective on business ethics The reason why religion is the most important factor in a person’s perspective of business ethics is because there are several different views of religious. For example: Muslims use the Holy Quran and the teaching of Prophet Mohammed to inform people their views on business ethics, while Christianity uses the Ten Commandments and the teaching of Christ to explain their ethics in business. The Jewish uses the Torah. In Islam, responsibility, freedom and honesty are the three main concepts of ethics. In addition of these three main concepts, a Muslim person should also have to be fair and productive. They believe that a selfish habit has no room in Muslim’s ethics. Moreover, they also believe that an absolute freedom should not have a place in their ethics because the economy will damage slowly if it has absolute freedom. According to religious views on business ethics website, ‘’ Jewish faith believes that a person should show reasonable concern for others. In these aspects Judaism is like Christian faith, however, there is a major difference in their beliefs. ’ Jewish thought that wanting wealth is a fault and this fault turn people away from God. Furthermore, they also believe that a person should only have what is necessary to him/her to live a happy life. Judaism has rules that they follow as business ethics. Employers and employees are in different levels, so they will have different rules to follow. According to Religious views on business ethics website, ‘’ One rule that Jews believe, is that an employer should not demand more from a worker than they are capable of doing. ’ The basis for these different religions for theirs business ethics is: wealth and to know the perfect ways to deal with that wealth while staying in the limitation of their laws and rules. The main different in these religions is the way in which to deal with a situation that arise in everyday life and that because every religion has its own policy. The importance of ethics: Obviously, unethical and abnormal performance difficulties are of huge worry to businesses, which need to precede stages to resolve them. Unethical performance leads to unethical workplace environment that’s full of animosity, dishonest competition and inconvenient atmosphere and that’s why ethics are central quantity of each business organization. The ethical culture should be encouragement, solid and optimistic. â€Å"The vanity of the sciences, physical science will not console me for the ignorance of morality in the time of affliction. But the science of ethics will always console me for the ignorance of the physical sciences† (Pascal, 1998). There is a rising acknowledgment that noble ethics can have an optimistic financial influence on the performance of organizations. Lots of statistics provision the basis that ethics, integrity, responsibility and values are essential in the modern place of work. For customer crowds and the general public at outsized, studies has shown that noble ethics is good business. Ethics are essential aspect in the business environment. It goes beyond setting rules and applying them in the workplace to increase the organization’s profit, spread their reputation and competitive advantage to consumers and suppliers. Ethics advance the productivity and efficiency of the labor, honesty, and dependability, positive Work Habits, initiative, humility, positive Attitude, Teamwork, protect human rights of employees and provide a restful atmosphere at work. The importance of ethics in the workplace environment lays down numerous benefits in many different approaches. It can benefit the internal culture and atmosphere to the external firm’s reputation and stature. Several college courses are currently comprehensively applying the training of ethics and for worthy purpose. Young minds will proceeds this info into the workplace and recognize that ethics must be practical there as well as in the private division. A great level of ethics in the business has to be in place as a minimum for the consumers. If anything, it is the consumer that would be reflected the furthermost when it arises to ethical business performs. Customers will rather purchase their needs from a good reputation company that teach and apply good ethics to their employees. Ethics are believed by a lot of individuals as something that is associated to the private sideways of lifetime and not to the business sideways. In countless businesses, consuming ethics is assumed as an undesirable topic. This is since business is frequently about choosing what is the finest for number one, not about what's truly the correct thing to do. Ethics are theoretical to advance our lives and appeal honest spirits. Maybe the purpose ethics is such an uncomfortable topic is for the reason that they are repeatedly unwell applied, if applied at all. Ethics aren't checkered at the gate when arriving the place of work. Ethics obligate each little as much a place in the community as they do the private. What is unethical behavior? We can describe unethical behavior as any act that is not accepted by the principles of behavior recognized by the association. Unethical behavior can take place at any situation with an employee; either it can occur while dealing with another employee, in day to day running of the business or when he is dealing with the company’s resources and finance. Unethical behaviors show damaging in workplace . There are a lot of unethical behaviors in workplace. One of the important causes of unethical behavior is greed. For example, the worker who’s in contact with a client may be willing to give him/her a discount in exchange for a kickback. The essential reason that can lead to unethical behaviors in the workplace is ignoring the firm's policies . The most common unethical behavior is deception in the workplace. Such as, switch prices of products so that items are marked as cheaper than they should be. Also, failure to commit with clients, such as delays in the due date and failure to respond to customers’ calls or emails . You must know how to deal with difficult clients. (Wallace, 2012) Also one of the common unethical behaviors by an employee in a company can be seen in a situation where he uses the company’s computer for his personal use. Unethical behavior is carried out when he uses the computer for either shopping online, checking his personal emails not related to company’s official work, playing games †¦etc. These tasks may lead to delay in the responsibilities that he was assigned to do for the company. In addition â€Å"fraud is a form of unethical practice, which involves falsification of facts or data to obtain unjust rewards Fraud is a crime which attracts harsh sentences to offenders. It also causes huge losses to business organizations. †(Thomson, 2004) Moreover, bribery is considered number one of the most unethical behaviors in the companies. Bribery means offering or accepting anything of value in exchange for changing or influencing the behavior of the recipient of the bribe. Anything of value can use as a bribe, but the money is a classic bribe. It also can be more intangible, and they might be like offers of real estates, valuable objects or a promise to do a specified service in the future. In order to consider it as a bribe, the object of value should be offered with the clear understanding that the person who accepts the bribe will be doing something in return. This distinguishes bribes from gifts given in real good faith, and also discriminate bribery of tipping, a practice in offering gifts in return for good service. For example, a driver being ticketed for speeding or parking in the wrong place might offer a bribe to the police officer to ask him to rip up the ticket. In many areas of the world bribery is considered as a crime, and it can be hardly punished. While in other areas bribery is more socially acceptable, and that can put a heavy burden on those in the lower levels of society, as they cannot afford to bribe officials in the pattern to which they are accustomed. The cultural differences on bribery can lead sometimes to confusions. In some cultures, for example, offering a tip may be considered a bribe, while in others, if you did not give a tip it considered as an offensive. Depending on regional laws, bribery can be punished with fines, imprisonment for a specified period, or compensation. Particularly in countries that are based on high ideals of equality, bribery is usually seen as especially offensive, because it erases the illusion that all the members of society are equal when someone can basically buy favors or someone else's skills with the right bribe. Ethical behavior: Ethical behaviors are essential for employees to deal with clients in a professional way . Employees face ethical and unethical behaviors from clients every day in the workplace. If you want your company or shop gain profit you must train the staff to act ethically in accordance with the company. Working with clients requires specific ethics. For example, ability to offer successful communication to makes them repeat clients. As employee in company you must protect the rights of the client when delivering the service. Such as, rights of privacy. Moreover, the worker should have confidentiality relating to the release of information about clients. Be a good employee for instance, tell the truth always to your clients. Must respect all people and not to differentiate between them, give the clients your best advice and listen to the client because he/she wants to know that you care about his/her problem. Apologize and correct the problem if you had mistaken. Also, show the positive relationship between the employee and the clients. (Knight, 2009) Other example of ethical integrity in the workplace is confidentiality. It is a major illustration of veracity in any place of work. It is also considered as a legal obligation for any employee at any level of organization. All the employers in an organization has got certain information that is to be kept as secret and exposure of these to anybody can lead to fines, penalties and lawful punishments. Confidentiality helps in building trust and motivates genuine deliberation of secrecy of others. The most basic business ethics are honesty, integrity and fairness. Honesty is related to ethical advertising and a reasonable cost for the quality of the products or services. The businesses make profits through ethical business strategies instead of trying to benefit from others through dishonest pricing. Moreover, integrity includes a very wide range of ethics, but it covers issues like social and environmental responsibility. Integrity in business is to be fair and considerate to others but at the same time make profit. Finally, fairness is a very basic concept of ethics, where the company has to treat all the people in commercial dealings either employees or buyers fairly. Fairness in commercial dealings means to be objective and to have an interest in creating a win-win situation for both parties, whether between an employer and employee or a company and a client. Conclusion: To sum up, ethical is essential and very important aspect in the workplace environment. Ethics sets standards on what is right and wrong in an individual's performance and decisions making. There is a rising acknowledgment that noble ethics can have an optimistic financial influence on the performance of organizations. Unethical behaviors provide lack of enthusiasm and negativity in the workplace. Therefore, ethical behaviors are central part to the workplace environment and to employees to work with clients in a professional way.

Mexico A Place Where We Can Tour And Vacation - 1087 Words

Mexico In the past, the United States was a part of Mexico and now it is our neighbor to the south (Mexico, n.d.). Mexico is a place where we can tour and vacation. Those living in Mexico live different lives than we do in the United States (Mexico, 2012.). About 7000 B.C., Mexicans learned to grow plants for food and soon after, they were able to settle in villages and those villages later became towns (Mexico, 2012.). Mexico at that time suffered as a Spanish colony for over 300 years and was a â€Å"feudal† country (Mexico, 2012). Before the Spanish came to Mexico, it was home to different native cultures spreading from what is now known as the southwestern United States through Mexico and into Central America (Mexico, 2012.).Between the†¦show more content†¦The Aztecs forced the Spaniards out of Tenochtitlan and two years later, Cortes returned to the city and took control of Tenochtitlan (Mexico, 2012). Cuauhtemoc, the last Aztec emperor was tortured and he is now a Mexican hero (Mexico, 2012). The locals of Mexico and tourists come to see different native artifacts like the â€Å"statue-topped pyramids† at Tula, the Mayan murals at Bonaparte, the Mayan temples at Palenque, and the large complex at Chechen Itza (Mexico, 2012). Mexicans do things the way they want to when the have their festivals, food, language, and artistic culture (Mexico, 2012). The foods eaten by Mexicans depend on the amount of money in the home (Mexican Culture: Customs Traditions, 2015). For the working families, th ey normally eat corn or wheat tortillas, beans, rice, tomatoes, chili peppers and a type of pork sausage called chorizo (Mexican Culture: Customs Traditions, 2015). They also eat empanadas, which are pasty pockets with sweet fillings that are eaten with their hands, they also love spicy foods (Mexican Culture: Customs Traditions, 2015). Those living in middle or upper class eat foods that the Americans and Europeans eat (Mexican Culture: Customs Traditions, 2015). Mexico is also known for its Tequila which is made from the â€Å"agave cactus† and soda is also very popular (Mexican Culture: Customs Traditions, 2015). The language that is spoken in Mexico is Spanish. CIA said that Spanish is

The Yellow Wallpaper Motherhood Absence - 1024 Words

Karen Gramajo Intro to Fiction November 18, 2015 Dr. Kerlin The Yellow Wallpaper: Motherhood Absence The Yellow Wallpaper by Charlotte Perkins Gilman is about a woman who lives in the upstairs nursery in an old mansion. Her husband physician places her there for her health and as a form of treatment, is forbidden from working and encouraged to get plenty of exercise and eat well. This treatment is so she can recuperate from a mental illness. The protagonist of the story hides a journal from her husband and his sister housekeeper, fearing of being approached for overworking herself. The story depicts of the narrator’s mental health and obsesses the yellow wallpaper that later on comes in with an odor. In the end, she imagines there are women creeping behinds the patterns of the wallpaper and comes to believe she is one of them. The symbolism in the story relates to the wallpaper but there are other symbols. One example is the symbol of a mother losing her children. The narrator begins to deteriorate psychologically because of her absence from her children and without the purpo se of being a mother creates an imaginary world. The deterioration of motherhood in the character is symbolized through the nursery and the thought of children not being in her presence. The story begins when the narrator describes of renting a colonial mansion over the summer with her husband. She speaks of her husband’s position with his views on aiding her with his views and her disagreement upon it.Show MoreRelatedThe Yellow Wallpaper and The Awakening2156 Words   |  9 PagesBased on the late 19th century short stories, The Yellow Wallpaper and The Awakening, the authors depicted childbirth as a traumatic and even torturous experience, which left women to cope with the physical and mental health effects alone. Effects such as these impeded the mothers’ abilities to be the ideal ‘mother-woman’ to their offspring because in the eyes of patriarchal society, they were only existent in the domestic sphere and their feelings and emotions were null and void thus defining themRead More Gender Roles in The Yellow Wallpaper1447 Words   |  6 PagesGender Roles in The Yellow Wallpaper  Ã‚        Ã‚  Ã‚   In Charlotte Perkins Gilmans short story The Yellow Wallpaper, the reader is treated to an intimate portrait of developing insanity. At the same time, the storys first person narrator provides insight into the social attitudes of the storys late Victorian time period. The story sets up a sense of gradually increasing distrust between the narrator and her husband, John, a doctor, which suggests that gender roles were strictly defined; howeverRead MoreCharlotte Perkins Gilman’s â€Å"the Yellow Wallpaper†: the Use of Symbolism to Express the Psychological, Sexual, and Creative Oppression Experienced by Women in the Twentieth Century3480 Words   |  14 PagesAmber Gonzalez 12/6/11 English 2213 Melissa Whitney Charlotte Perkins Gilman’s â€Å"The Yellow Wallpaper†: The Use of Symbolism to Express The Psychological, Sexual, and Creative Oppression Experienced by Women In The Twentieth Century Charlotte Perkins Gilman wrote â€Å"The Yellow Wallpaper† in the late 1800’s while being treating by the very trusted Weir Mitchell. During this time women were commonly admitted into the care of doctors by their husbands without their given consent. At this time

Should American Prisons Be Humane Essay - 1572 Words

The question of whether American Prisons are humane is a difficult question to address. There are a lot of factors involved in understanding this issue. In order to be humane, the prison system needs to show some form of compassion and attempt to implement methods for rehabilitation, rather than focusing on punishment on top of ostracism. Being humane goes beyond how the prisoners are treated within the walls, it requires a level of benevolence after someone is released. The first aspect that will be looked at is how prison and prisoners are viewed in the public eye. This is needed because it offers insight into how the treatment of prisoners comes into effect. The public opinion is heavily dictated on what the see from released prisoners. This opinion can be formed by first hand experience; knowing someone who has been arrested and seeing how they are after the fact. Prison changes how a relationship can function, and this carries through after the release. My closest friend was in prison for over a year, and he was able to tell me how he was treated while inside. He wished to remain unnamed. After he was released from prison he tried to get a job and carry on with his life. He said â€Å"I had years of work experience as a manager and even with my case being reviewed i still couldn’t find anything. As soon as i told any interviewer I had be in prison, their response to me changed and they got tense† (personal communication, November, 2016). He looked for months and he wasShow MoreRelatedThe Effects Of High Incarceration On The United States879 Words   |  4 Pageslasting effects and impacts to the family unit. First, the lasting effects of high incarceration rates are that they impact the rights of the convict, particularly African Americans. 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In the United States, dozens of people are put to death every year like stray animals, only perhaps in less humane ways. The methods of capital punishment vary greatly, but none are publicly accepted as humane. Societys support for the death penalty is waning, but there is still enough support in the UnitedRead MoreIncarceration Of The Early European Prisons706 Words   |  3 PagesEuropean prisons were known as workhouses or houses of corrections. Offenders were sent to workhouses to learn discipline and regular work habits. Inmate labor was expected to pay for the facility upkeep and yield a profit. In the 1700’s and 1800’s the workhouses were descr ibed as disorderly, inefficient, capricious, and discriminatory. This prison situation led to several reform initiatives (Bohm Haley, 2012). Beginning in the 1700’s prison reformist declared that punishment should fit theRead MoreShould Capital Punishment Be Banned?908 Words   |  4 Pagestighter death penalty laws taken form. In present the day United States, 16 states have outlawed capitol punishment and the other states have undergone a process by which the method attempts to be more humane. The chance of innocence, no matter how small, should outweigh that of guilt. Capital Punishment should be banned from practice and ruled unconstitutional because the process exemplifies unjust and degrading methods of punishment upon the offender. Before an execution can occur, a series of protocol

Glocal Strategy of Global Brands †Free Samples to Students

Question: Discuss about the Glocal Strategy of Global Brands. Answer: Introduction: Globalization is an emerging modern business trend which involves an all-inclusive global movement towards social, financial, communication and trading integration. The term globalization is more often used to refer to opportunities for opening up to both local and to national perspectives thus leading to the creation of globalized markets. Globalized markets emerge from products and services uniformity. Majority of bigger companies have adapted to markets globalization strategy by providing globally accepted standardized products which are reliable, functional and advanced; these products are offered at a lower. It is, therefore, the responsibility of companies to exploit economic simplicity that operates in the entire world while at the same time maintaining quality and reliability with an intent of maintaining reasonable reliability standards that will attract customers interest to organization products (Levitt, 1983). Nevertheless, the view and application of globalization strate gies have over the years changed as the pioneers of globalization strategies such as Levitt failed to explicitly discuss the branding concept (Holt et al. 2014). The contemporary business world demands local sensitivity, flexibility, and responsiveness to customers needs which faces difficult decisions as it is aimed at maximization, standardization, and integration of business activities across the world. Business markets have thus narrowed down from globalization to localization with an intent of adopting marketplace local conditions and circumstances in ensuring successful marketing. Localization refers to the adjustments of products functional characteristics and properties to fit the legal, political, social, economic and cultural differences that exist within a nation or a foreign market (Dumitrescu Vinerean, 2010).Localization favors and promotes successful marketing activities within the marketplace thus rendering global market strategies not ideal as they do not focus on meeting customers' needs and brands. Localization understands customer's desires environment and dynamics and promotes complete customer satisfaction in most circumstances. Local markets find it easy to create marketing and advertising programs targeted to communicate to particular groups of people within the locality given their knowledge of customer preferences. Even so, localization is not the right approach to entrepreneurs who wish to expand their business beyond their localities. This is because localization focuses on localized products and message which may not be adopted by custom ers of other foreign nations due to differences in culture, legal and political policies and the economic state of the given country. Organizations that oblige to succeed in their business locally and internationally need to adopt a combination or a mix of both global and local strategy to meet the needs of their customers despite the existent cultural differences. Despite the local conditions and requirements of customers needs, entrepreneurs product and service provision need to be standardized, advanced and of high quality. This means that entrepreneurs will have to provide global products to customers at a subsidized level. Entrepreneurs, therefore, need to think globally and act locally to maintain high-level market standard at a multinational level. The process of thinking globally and acting locally is known as glocalization strategy (Kotler, 2009) Glocalization strategy naturally absorbs the culture of other stronger cultures and influences its natural fit into such cultures (Rosa Orey, 2016). Glocalization strategy sets certain marketing elements at a standardized level and a local level. Glocal marketing concept identifies the relevance of pure marketing strategy while at the same time giving recognition problems associated with local marketing activities. Glocalization strategy requires marketing managers to act differently in the local businesses, strategically at the global level while maintaining the focus of local customer's differences. Glocalization, therefore, seems to create balance maintenance in the assimilation of foreign influences into the society thus adding up societal diversity into marketing without overwhelming the marketing standards (Kaynack Herbig, 2014). In conclusion, Glocalization is the way forward. This is because glocalization utilizes global brand names with a target of alluring local markets, unlike globalization and localization which focuses on fulfilling customers' preferences and income across targeted countries. Secondly, glocalization operates in both global and local market thus making it a better strategy than localization and globalization which works within specific and mass demands respectively. Thirdly glocalization, does not only focus on offering quality to clients but at the same time focuses on advancing a product value in higher quantities; global and local products also maintain product quality but limit product focus at international and local levels. Finally, globalization strategy stands a risk of falling trade costs in highly globalized markets. Localization, on the other hand, creates a separation of local markets under high costs. Glocalization is the solution to all these problems as it tends to stand and face competition both at local and international brands as it meets locals needs at lower costs. References Dumitrescu, L., Vinerean, S. (2010). The glocal strategy of global brands.Studies in Business and Economics,5(3), 147-155. Holt, D.B., Quelch, J.A., Taylor, E.L., (2004), How Global Brands Compete, Boston: Harvard Business Review, September Issue Kaynak, E., Herbig, P. (2014).Handbook of cross-cultural marketing. Routledge. Kotler, Ph. Et al., (2009), Marketing Management European Edition. Harlow, England: Pearson Prentice Hall Publishing, pp. 467 468 Levitt, Th., (1983), The Globalization of Markets, Boston: Harvard Business Review Rosa, M., Orey, D. C. (2016). ETHNOMODELLING: Exploring Glocalization In The Contexts Of Local (EMIC) And Global (ETIC) Knowledges.International Journal for Research in Mathematics Education,6(1), 196-218.

Mark Cuban Essays - Marketing, E-commerce, Direct Marketing

Mark Cuban I. Situation Analysis 1. Background The Faith Mountain Company has experienced a great deal of success since opening in 1977. What Cheri and Martin Woodard began as a local store that sold herbs, related products, and antiques has slowly evolved into a major mail-order catalog company and retail store that develops, manufactures, and markets high-quality gifts, apparel, and home accessories. In 1991, Faith Mountain was still a relatively small company with less than 50 employees. However, sales have been steadily increasing for Faith Mountain, as they went from about $1.2 million in sales in 1987 to just over $5 million in 1991. In 1991 The Faith Mountain Company set for itself the overall goal of $25 million in annual sales by 1995, with $10 million coming from sales from the Faith Mountain catalog, $5 million from the retail division, and $10 million from the acquisition and development of another catalog company. Reaching these goals will have implications in all areas of operation, including expansion, human resour ces, marketing, and finance. 2. Industry Overview The Faith Mountain Company operates in the specialty mail-order industry. According to a study by Arnold Fishman of Marketing Logistics, the total mail-order sales in the United States in 1990 topped $200 billion, with consumer mail order at $98.2 billion. Of the consumer mail order, $40.7 billion was spent on services; $44.5 billion was spent on specialty merchandisers, and $13 billion on products from general merchandisers. Total mail order sales for 1990 reflected 10.1 percent of general merchandise sales, 3.2 percent of retail sales, 2.1 percent of consumer services, and 1.8 percent of gross national product for the year. On a per capita basis, Americans spent an average of $393 on mail-order purchases in 1990. Specialty mail-order vendors, such as The Faith Mountain Company, have a substantially greater share (77 percent) of consumer mail-order product sales than do general merchandising mail-order vendors such as J.C. Penney (23 percent). As credit card companies offer new inducements and incentives to customers who shop by mail, it is anticipated that shopping by mail will become more prevalent. However, third-class postage rate increases and the placement of taxes on mail-order goods in some states may have a negative affect on the mail-order industry. 3. Business Unit Analysis The Faith Mountain Company develops, manufactures, and markets high-quality gifts, apparel, and home accessories, distributing through use of two business units, the mail-order unit, which distributes catalogs four times per year and provided the bulk of the 1991 total sales with about $4.7 million in revenue, and the retail-store unit, which had revenues of nearly $300 thousand. Both units operated under the same premise, that they achieve competitive advantage by providing customers with superiority in merchandise, quality, and service. Faith Mountain gained superiority in merchandise by seeking exclusive marketing rights for products and by moving more towards private labeling. High standards of quality were provided to customers because Faith Mountain manufactured about 20 percent of its merchandise, which means they could customize and personalize products to an individual customers needs. Superior service was being achieved in the mail-order division by implementing a system designed to answer 90 percent of all customer service inquiries within the first two minutes, and service operators were authorized to do whatever it took to keep customers happy. However, pricing was also a priority to Faith Mountain, as customer service policies included guaranteed lowest prices. The retail store featured the same product lines as those in the catalog, but not all items from the catalog were sold in the store, and about 20 percent of the store merchandise was not offered in the catalog. Also, the retail store benefits substantially from the catalog, as the stores sales revenue and traffic increases after the release of a new catalog. Because the Faith Mountain Company is relatively small, the Woodards were able to successfully supervise nearly all facets of both the retail division and the mail-order division without much difficulty. However, with the Woodards intending to open another retail store and increasing their customer bases with the mail order division, they may have to rely on middle management to overtake some of the duties that they had previously handled. 4. Buyer Analysis The Faith Mountain Company had a specific target market in